Why Scent Marketing Matters for Sydney Businesses
Tap into the science of smell
In the digital age it’s easy to forget that smell has a more direct effect on emotion than any other sense. Neuroscience shows that our sense of smell is wired straight into the brain’s emotional and memory centres, which means a fragrance can influence how customers feel long before they notice décor or signage. Researchers estimate that 75 % of our daily emotions are triggered by scent and that people remember smells with 65 % accuracy after a year—far better than recall for images or sounds. When businesses use scent strategically, shoppers tend to stay longer and spend more; studies show that pleasant aromas can improve mood by up to 40 % and increase consumer spending by up to 23 %.
Why scent marketing matters to your brand
Signature Scenting explains that scent marketing can boost customer satisfaction, increase dwell time, influence purchasing decisions and strengthen brand identity. These aren’t just buzzwords—when shoppers linger longer they have more time to discover products, and subtle fragrances can make a space feel cleaner, more luxurious or more energetic. In retail stores, hotels, gyms, offices and event venues, scent serves as a silent branding tool that creates immediate atmosphere and emotional connection.
In a competitive market like Sydney and NSW, businesses need every advantage. Scent marketing helps you:
Differentiate your brand from the competition. If your space smells like nothing, it says nothing; a signature aroma makes your venue memorable.
Enhance how customers perceive your environment. Calming notes can make a spa feel relaxing, while uplifting citrus can energise a boutique.
Elevate emotional connection and loyalty. Because smell is tied to memory, customers will associate the fragrance with your brand.
Encourage repeat visits and higher spend. Shoppers stay longer in scented spaces and are more likely to return.
Make a lasting first impression. The right fragrance sets the tone the moment someone steps through your door.
Signature Scenting: Local expertise
Signature Scenting is based in New South Wales and specialises in high‑performance, Wi‑Fi‑managed diffuser systems. Their managed service installs premium-grade diffusers in your space, monitors scent levels remotely and refills them automatically so you never run out. With curated luxury fragrances inspired by world‑class hotels and iconic perfumes, Signature Scenting can help Sydney businesses craft a scent identity that captivates customers.
Ready to learn more? Keep reading for tips on choosing your signature scent and for a step‑by‑step guide to launching a scent marketing program in your business.